Within each tab items are listed alphabetically, and in the longer pages, you can jump to the particular section you wish to read by clicking on the letter your term starts with at the top of the page. The style guide is set out into sections which you can navigate between using the tabs at the top of the page. While it does set out some rules, its main purpose is to offer broad tenets on which to base our decisions about the use of language on NHS inform. This guide can’t cover every eventuality, although it's dynamic and can be added to. Such inconsistency sends out a message of sloppiness that raises questions about the quality of what we're saying as well as how we’re saying it. If we talk of an x-ray in one place, an X-Ray in another and an X-ray in a third, readers will lose confidence in our competence. Setting ourselves a standard by which we use the language is as essential to our identity as the design of our logo, the look and feel of the pages, or the choice of our typeface. to ensure we create content that's sensitive to our audienceĮnglish offers many options in terms of tone and grammar, punctuation and spelling.to speed up decision-making on style, as those decisions are made already.to help freelancers, partners, or anyone else writing content to maintain consistency.to promote uniformity in content across different teams, channels and formats. ![]() ![]() ![]()
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